Google Algorithm Updates: Penguin 4.0 & Possum

Google seems to be changing its algorithms on a regular basis which can be frustrating as a website owner and SEO. Recent updates include 'Google Penguin 4.0' and 'Google Possum.' This article takes a look at both of these updates and what you need … [Read more...]

13 Stupefying 2016 SEO Statistics

SEO Statistics Infographic Details: 1. According to a story on Search Engine Land, Google handles trillions of searches per year. But just how many trillions? It’s hard to say–Google hasn’t released an exact number but has only claimed that yearly … [Read more...]

SEO News: Prominence as a New Local SEO Ranking Signal

The introduction of local search listings was a huge change to Google’s search algorithm and finally gave small, local businesses the ability to beat out their huge, multi-national competitors. It was one of a few changes that put the emphasis of the … [Read more...]

Google Increases the Width of Search Results

Have you noticed the recent change in Google search results? The shift is subtle and some people might not even be seeing it yet. Instead of changing the algorithm, they have changed how the search results look. How have they changed? The two major … [Read more...]

Why Gifographics for SEO?

Information graphics or infographics have been used to visualize complex data and make difficult subjects more digestible, since the dawn of visual communication. Their popularity skyrocketed in recent years with the rise of social media. People love … [Read more...]

2016 SEO Predictions & Trends to Refine Your Strategies

Last year was packed with SEO changes and algorithm updates, and it appears 2016 is likely to follow that pattern. However, SEO industry observers tend to agree SEO is in an evolutionary cycle rather than a revolutionary one for the coming year. That … [Read more...]

My Top 10 SEO Tools of 2015

This an up-to-date list of some of the best SEO tools available in 2015. It covers everything from web traffic and content analytics to keyword planning and speed optimization. Mastering these 10 tools is all you need to put your website in the front … [Read more...]

Why Google Changed Its Name to Alphabet

Google made a startling re-branding announcement in the first week of August this year by creating a parent entity called the Alphabet. The move appeared like a plot from the HBO comedy hit series “Silicon Valley”, but Google’s co-founders are dead … [Read more...]

Google Announces Home Service Ads

A new kind of advertising seems to be on the way from Google: ads specially designed for home services like plumbers, locksmiths, and house cleaners. This new feature is more than just a new ad that will show up in Google search results; it includes … [Read more...]

Google Algorithm Updates Timeline Infographic: 2015-2014 Edition

The world’s leading search engine often updates and improves its search algorithm. Here is a timeline of the most recent and notable ones date: July 2015 - Panda 4.2 Google announces Panda 4.2 data refresh targeting "low-quality" or "thin" … [Read more...]