Simple SEO: Simplified

google seo guideEarlier this week Google released a free, helpful, one-page SEO guide for those of you new to SEO.  It covers the basics and although some of the tips  are quite simple and elemental, these tips can often go a long way.

Google won’t give an exact A to Z, step by step list of how to rank #1 on their search engine but from time to time they do provide us with some information to ensure that websites are being setup properly in regards to SEO.

In a nut shell the guide covers the following:

  • Page Title:  At or under 70 characters.  I prefer using vertical slashes to separate sentences – for example:  Web Services CT | Connecticut SEO Search Engine Optimization Service
  • Domain name:  Eliminate URLs and use something like
  • Meta Descriptions:  Describe your site, include terms that people would use to find a site like yours all under 160 characters.
  • Image File Name:  When uploading an image to your site use image-description.jpg rather than picture123.jpg
  • Image Alt Tag:  The Alt Tag plays a role in helping Google understand what the image is.  Describe the image in this tag.
  • Image Caption:  Jot down a short caption below the image. Remember to put info outside of the image in text form rather than within the image.
  • Fresh Content:  Keep your site fresh, relevant and updated.

The guide can be downloaded at the following:

While we’re on the topic of helpful guides I thought I should include a few other links with some great SEO Tips and Tools:

The above links offer plenty of info to get your SEO campaign going – enjoy!


Tim Dugan  |

About Tim Dugan

Detail-oriented and self-motivated Digital Marketing Specialist with a vast array of SEO and Digital/Internet Marketing experience. I have a genuine passion and personal goal to assist each and every client I work with by creating a significant web presence and ultimately, increasing sales. I understand that Digital Marketing, specifically Search Engine Optimization, is an ever-changing environment and in order to be successful one must stay abreast on the latest search engine trends. Implementing a properly calibrated and effective Digital Marketing campaign can transform one’s bottom line tremendously.


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