Facebook for Small Businesses (2013 Edition)

facebook for small businessesSomething I often hear from small business owners regarding Facebook is “oh…yeah, I gotta get on the facebook but haven’t had the time”.  Unfortunately, this is true for many small business owners as they’re required to wear multiple hats and simply put, facebook doesn’t make the top of the list.  However, it can be setup quickly and maintained with little time on a daily/weekly basis.  With that being said, here are some clear, concise, tips to get your page up AND running.

  • Getting Started:  First, visit www.facebook.com/pages/create.php and select the type of page you want to setup.  You’ll have the option to setup a local business, an organization, a brand etc.  Determine what best fits you and select your business type.  Note that we’re creating a ‘page’ here not a ‘profile’ which is a very common mistake for businesses. (Already made this mistake? Read Converting your Personal Account to a Facebook Page)
  • Next, enter your business information and details (name, category, phone, address etc.).  Following that, you’ll be asked to either sign in, or sign up.  You must sign in or sign up to create your page.
  • While I am mentioning ‘pages and profiles’ I want to make it clear that their is a difference between a facebook profile and a facebook page.  In a nutshell, your profile is for personal use and your page is for business use.  Each has it’s own unique abilities and/or limitations.
  • Following the sign-up/sign-in step you’ll be asked to upload a profile photo for your business.  Consider putting your logo here (upload size is 180 x 180px , check out the exact dimensions:  Facebook Page Profile Picture )
  • Next, insert your business information in the ‘about’ area including a description of your business/services and it’s website (if applicable). Following this step you’ll be taken to your new page.

    edit page

    Image 1

  • At your new page click the ‘Edit Page’ button in the upper-right area (see Image 1), select ‘update info’ and complete your page as best/most you can.  Also in the ‘update info’ section is the custom URL option.  This allows your page to read www.facebook.com/yourbusinessname – and you don’t need 25 likes to do so!  Further details at Facebook’s Help Page.
  • Next, upload your ‘cover’ (this button is across from your profile, exact dimensions should be 851 x 315px)  Be sure to abide by facebook’s guidelines.  According to these you are not allowed to advertise, put any ‘call to action’, contact information, along with some other restrictions (review facebook’s guidelines for the entire list of these rules).
  • Those are the basics on setting up – moving forward the best way to  familiarize yourself with your page is to explore!  Visit various buttons, links and so on to get a feel of how everything works.  Important Note: When you want to use your page as your page or your profile as your profile be sure to make the proper selection of the ‘Use Facebook as:’ menu located in the upper right corner of your page (see Image 2).

    facebook as

    Image 2

  • Using your Page:  When it comes to using your page consider the following:
  • Invite your Friends – When logged in as your profile (personal) go over to your page and select ‘build audience’ to invite your friends.  These videos are very helpful in showing you how to generate more likes.
  • Use Facebook as a ‘2 Way Street’ – What I mean by this is don’t simply put updates on your page, when someone comments or likes a post on your page, then respond!  Be sure to interact with other pages by commenting on other’s posts, liking other pages, taking part in polls, questions etc.  Search for other pages, read about them and start socializing!
  • Visual Aids – Photos and videos really make a difference.  You have a much higher likelihood of someone interacting when a visual aid is included in your post.  With the technology of the latest iPhones and Smartphones, updating your page with a picture or video in real time is pretty simple!  We live in an instant gratification world and social media is no different so having something visually captivating always helps. (Use this helpful tool for uploading photos, which gives you the exact size of all image dimensions on your page: www.lunametrics.com )
  • Engaging Content – Post updates on your wall that call for others to comment or like your post.  Ask questions, consider local news topics/common topics, mention holidays, discuss relevant updates about your trade or service and so on.  Look at your page from the viewer’s side: “would you read what you’re writing?”  Also, be sure to remember that just because you’re an electrician doesn’t mean every single post has to do with electrician-type news.  Give your page a personal touch which leads me into my next point.
  • Give your Page a Personality – Try to maintain your page as person, not a machine spewing out discounts, coupons and ads – people will not respond to this…you wouldn’t so why would anyone else? Rather, have a happy balance of both business and personal posts. It’s OK to post things that have nothing to do with your trade or service on your page, people want to know there is a human being behind your page not some automated facebook ad bot.  For instance, try posting a funny picture of what is going on at your workplace that isn’t necessarily work related but nonetheless at your workplace, giving your post a personal touch but still keeping your business on the back of viewer’s minds.
  • Avoid PR Nightmares – Although it’s important to give your page a personality, don’t forget that you’re representing a brand and/or business.  With that being said, avoid certain topics that could cause friction, possibly keep those comments/thoughts for your personal profile – if you do happen to run into such a situation do proceed cautiously, be honest and DO NOT simply ignore the public.
  • Creative Content – Humorous posts, interesting facts, stats, inspirational quotes, and helpful tips are the types of updates that are always “crowd pleasers”.  Consider posting information that most people don’t know but also isn’t too overwhelming for your average person that is not an expert in your field.  Something humorous happen at the workplace?  Going somewhere interesting?  Have you seen something that others would find compelling? Exciting news? Would someone share this post? – These are excellent questions to think about when creating your posts.
  • Scheduling Your Posts – This is an essential tip for those of you limited with time.  Facebook gives you the option to upload a post, then schedule it for a later date and time.  It’s a great way to schedule your daily/weekly updates at once without having to go back, it’s also ideal for those early morning posts.  (Full details about scheduling at Faceook’s Help Center)

That should get your page up AND running!  Visit the Best Practicies for Page Admins  page for some more in depth information regarding the above tips and instructions as these are just the basics and there is LOTS out there to learn!  As I mentioned before, getting on your page and exploring is a great starting point … also, don’t get motivated, setup the page and then never go back – stick to it and see it through!

glassestape

Geeky Disclaimer:  Please know that the above instructions are relevant as of 1/28/13.  However, as many of you may know, Facebook is an ever-changing platform often making once relevant instructions not so relevant.  Point being – read the above tips and get cracking asap!

 Please comment below, feedback appreciated ↓↓ Thank You

—–

Tim Dugan  |  WebServicesCT.com

About Tim Dugan

Detail-oriented and self-motivated Digital Marketing Specialist with a vast array of SEO and Digital/Internet Marketing experience. I have a genuine passion and personal goal to assist each and every client I work with by creating a significant web presence and ultimately, increasing sales. I understand that Digital Marketing, specifically Search Engine Optimization, is an ever-changing environment and in order to be successful one must stay abreast on the latest search engine trends. Implementing a properly calibrated and effective Digital Marketing campaign can transform one’s bottom line tremendously.

Comments

  1. Tim ~
    Your tips couldn’t have come at a better time for us, we are trying to increase our social media outreach on building our brand and name recognition. We are excited to apply these suggestions in building a better company facebook page. As always I am amazed at your knowledge and willingness to share it with others.

    Best Wishes,
    Kristine Lajeunesse
    Always Best Care Senior Services
    of Central Connecticut, Inc.

  2. Hi Tim. Thanks so much for taking the time to share tips for new FB users. I’m excited about connecting with new and old friends and warming the marketing with my new Mary Kay presence.
    Thanks again for your knowledge and expertise! I’ll keep working on it!
    Karen Spada
    Mary Kay Cosmetics

  3. This tips were extremely helpful. I was unaware that you can schedule posts like blogging and I will now utilize that feature more often!

  4. I was excited to uncover this site. I definitely loved every bit of it and I have you bookmarked to see new
    information on your website.

  5. facebook fanpage says:

    Hello all, every person is sharing these kinds of experience, it’s pleasant to read this website, I visit this web site everyday.

  6. I consistently spend a half hour to read this page’s content every day along with a cup of coffee.

  7. Anonymous says:

    Quality articles or reviews is the crucial to be a focus for the people to pay a visit the website, that’s what this website is providing.

  8. Anonymous says:

    Your way of explaining all in this article is genuinely nice. Thanks a lot.

  9. Anonymous says:

    This excellent website definitely has all the information and facts I wanted about this subject and didn’t know who to ask.

  10. Anonymous says:

    Pretty nice post. I just stumbled upon your blog and wished to say that I’ve truly loved browsing your weblog posts. After all I’ll be subscribing to your feed and I’m hoping you write again very soon!

  11. Anonymous says:

    Great blog here!

  12. Anonymous says:

    Hmm it looks like your website ate my first comment (it was extremely long) so I guess I’ll just sum it up what I submitted and say, I’m thoroughly enjoying your blog.

Speak Your Mind

*