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Why Google Changed Its Name to Alphabet

Google made a startling re-branding announcement in the first week of August this year by creating a parent entity called the Alphabet. The move appeared like a plot from the HBO comedy hit series “Silicon Valley”, but Google’s co-founders are dead … [Read more...]

Google Announces Home Service Ads

A new kind of advertising seems to be on the way from Google: ads specially designed for home services like plumbers, locksmiths, and house cleaners. This new feature is more than just a new ad that will show up in Google search results; it includes … [Read more...]

Google Panda 4.2 Algorithm Update Has Arrived

It's official. Earlier today, the good people over at Search Engine Land (Barry Schwartz in particular) announced  that Google Panda 4.2 has begun to roll out. The SEO Community, those on Reddit, the forums etc. have all been providing the latest … [Read more...]

Google, Bing and Yahoo Get New Logos!

If you haven't noticed already, over the past month or so each of the three major search engines have released newly redesigned logos. Yahoo was the first to roll out it's new logo in early September with a modern yet whimsical look - still … [Read more...]

About Google’s ‘Hummingbird’

There has been a lot going on over the past few weeks at Google: They unveiled their NEW Logo (a 'flat' version of the current logo). Google celebrated their 15th Birthday . And perhaps the most important topic in the SEO world was the … [Read more...]